Practical Internal Marketing for a Dental Sleep Program

Recently I was presented an opportunity to guest blog for an influential online publications in the respiratory space RTSleep World. I really enjoyed the opportunity to participate with the team there and hope the article meets their need. The question that I was trying to answer is one I hear all the time from dental teams that either are considering starting a sleep apnea treatment program, or one that started but just can’t seem to get the program off the ground. “How do I talk about dental sleep treatment to my dental patient and how do I qualify patients for Sleep Apnea Treatment?”. To be followed by “How can I tell if there are any sleep apnea patients in my practice in the first place?”.

The questions about oral appliances are really the last consideration that comes into play. Mandibular advancement appliances all work pretty much the same way. They advance the mandible to 50% or more of the range of motion. this applies tone to the muscles and ligaments of the oral airway reducing the sound of snoring and improving airway patency. Effective appliances like Silent Nite, EMA, Oasys,and the DreamTAP

I think that the most frustrating condition is the second one. The team has been trained but the program is not starting the way it should because the dental team doesn’t know how to identify a patient or does not have sufficient grasp of the topic to engage with patients with the sleep apnea message.

I put together this two step process that I think helps to settle the team around sleep apnea treatment and the care that can be provided in their dental office. Once the team is on the same page they really deliver.

I will be at the American Academy of dental sleep medicine meeting for the weekend. I will be working with my friends at WhipMix chatting about sleep apnea and organizing overnight trials of the Nox T3. If you are in the area we will be in booth 734, please drop by, I would like to see you.

Click here to head over to RTSleep World and read the full article. I am interested in your thoughts on it


Randy Clare

Randy Clare

Randy Clare brings to The Sleep and Respiratory Scholar more than 25 years of extensive knowledge and experience in the sleep and pulmonary function field. He has held numerous management positions throughout his career and has demonstrated a unique view of the alternate care diagnostic and therapy model. He is considered by many an expert in the use of oral appliances like Silent Nite, EMA and TAP to treat snoring and sleep apnea in the dental office. Mr. Clare's extensive sleep industry experience assists Sleepandrespiratoryscholar in providing current, relevant, data-proven information on sleep diagnostics and sleep therapies that are effective for the treatment of sleep disorders. Mr Clare is director of business development for Glidewell a dental solutions company his focus is on dental treatment for sleep disordered breathing.

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